AI Content Disclosure

How we use AI

We use AI tools to help draft scripts, generate a personalised avatar and cloned voice, and produce short-form videos. AI-generated videos are synthetic: they are not live recordings of the professional, even when they closely resemble them.

Consent

• An avatar or voice is created only from material supplied by the person depicted, with their written consent.
• Each avatar is used only for content that person approves.
• Consent can be withdrawn, subject to the client agreement. [Describe the process and timeline.]

Human review and approval

• Our team reviews every script and video before it is sent to the client.
• The responsible professional reviews content for medical accuracy and approves it before use.
• AI output is never treated as automatically accurate.

Labelling

We recommend that AI-generated videos are disclosed to viewers where required by platform policies or applicable rules, and we can add on-screen or caption labels on request. [Confirm the labelling approach with counsel and relevant platform policies.]

Demonstrations on this website

AI-generated demonstrations are illustrative. Final content is subject to review and approval by the responsible professional. Illustrations and concept examples on this site do not depict real clients.

What we don't do

• We don't create avatars of anyone without their documented consent.
• We don't use patient data, images or testimonials without proper authorisation.
• We don't claim that content is approved by any regulator.

Questions? Contact us.